Jean Pfiffelmann

I am an Associate Professor of Marketing at EM Strasbourg Business School, University of Strasbourg, in France. I am also Head of the Marketing, Brand & Customer Experience specialization in the PGE Master’s program, Head of the Marketing & Information Systems research team at HuManiS Research Center, and Associate Editor in the International Journal of Advertising.

My research mainly focuses on marketing communications and advertising. I published in various journals, including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Recherche et Applications en Marketing, Information & Management, International Journal of Advertising, or Journal of Interactive Advertising.